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Let’s Create GREAT Hook Lines!

Let’s Create GREAT Hook Lines!

Let’s Create GREAT Hook Lines!

Let’s Create a GREAT Hook Line! What’s another name for hook line?I really want to know another name for hook line!

My sister said it’s the “carrot” dangling in front of the horse! Love that!

What do you say?

I really, really want to know!

Let me start with “yesterday, today, & tomorrow”!

 

Yesterday, we (NACWE Members) dived into creating GREAT content, specifically hook lines, to promote your business/ministry! If you are a Member, the replay link is right at your fingertips (along with over 500 courses – pardon the “shameless plug)!

Today, I want to tell you about two things we experienced and three things we learned right away while we were playing with a couple of online hook line tools yesterday! And…

Tomorrow, we will PRAY together as Christian Entrepreneurs at 9am CST (actually, every Thursday, we pray together)! Who doesn’t need prayer!? You can join us by calling in – the number is in our NACWE Fan Page pinned post!

 

 

What’s your great hook line?

Your “hook line” is the very first title or subject line or headline that people see when they visit you online or receive your email.

You either grab their attention and they stick with you for a while or you lose them right away. It happens in a matter of seconds.

 

One of the great hook line tools: Michelle Schaeffer’s http://hooklinedynamic.com/# is a great tool to get those titles, subject lines and headlines noticed and to engage a potential client beyond your subject line!

We played with it yesterday in our NACWE member educational webinar and what we discovered was quite revealing!

You should try it out!

 

We all need help choosing the right words to create better and more magnetic titles and subject lines and headlines to encourage instant connections.

Again, while we were playing (yes, it was actually fun!) with this great tool, we experienced two things right away and we learned three things right away.

I love the “right away” part, don’t you?!

 

Our 2 extraordinary hook line experiences:

-We plugged in a tagline and in a matter of seconds were able to tweak it just a little bit – the difference was immediate, noticeable and very encouraging!

-We plugged in another tagline that I thought wasn’t very appealing at all and found that indeed it did appear to be exciting, emotional, and empowering!

 

 Our 3 practical and applicable hook-line takeaways:

-Your hook line needs to add excitement for your reader.

-Your hook line needs to invoke a positive emotion in your potential client.

-Your hook line needs to empower her!

 

Exciting – Emotional – Empowering!

If you know me, I am an expert at getting overwhelmed – so the first thing I thought was, “I don’t have time to do this for every title, subject-line, headline, etc. I can’t do this!” I started shutting down!

But thanks to great coaches in my life over the last 5+ years, I’m also an expert at talking myself down from the ledge, too!

So…

I’m convinced with a little practice and using this tool for a while, I will quickly be better and better at creating lifetime connections with more powerfully exciting, emotional, and empowering titles, subject-lines, headlines, and more!

 

My vote!Any tool that makes my life as an entrepreneur in business and ministry more exciting, emotional, and empowering gets my vote!

How about you? Try it out!

 

 

You want to know what else gets my vote?

Community and education!

 

The National Association of Christian Women Entrepreneurs (NACWE https://nacwe.org and FB http://facebook.com/NACWE ) and the International Association of Christian Entrepreneurs (for you guys iACE https://www.facebook.com/groupIACE/ ) provide just that

-a like-minded community providing connections and collaboration and

-educational opportunities as we learn more about being the entrepreneur God wants us to be!

Here’s to becoming the entrepreneur God has called us to be!

Blessings,

Karen

Alex’s Tips for Organizing Your Week; Let’s Organize!

Alex’s Tips for Organizing Your Week; Let’s Organize!

Alex’s Tips for Organizing Your Week; Let’s Organize!

Hey,

Christian Women Entrepreneurs! Let’s organize!
Our word of the year in 2018 is implement!
Our word of the month for January 2018 is organized! Let’s organize!
How are you doing so far?
organize
This is how my coach, Alex, gets organized! I hope some of these tips will help you as they have helped me!
He uses a program called Workflowy. Of course, it doesn’t matter what you use as long as it works for you!
The critical point is, “If you fail to plan, you plan to fail!” (Benjamin Franklin)
  • Alex believes that under each of your most important work categories you should have no more than 3 to 5 important tasks. Let’s organize!
  • Like so many others, he recommends attending to the MIT’s first = that’s the “most important things!”
  • Unlike so many others, Alex recommends planning tomorrow today. We are reading through the book, The 12 Week Year, this quarter as a group in the National Association of Christian Women Entrepreneurs (NACWE). I hope you’re joining us! The authors of this book recommend starting your week with about 30 minutes to look at the overview of your week and your day and then starting each day with about 15 minutes to gain an overview of and prioritize your day. This has been working well for me! Instead, Alex recommends that you spend the last working 15 minutes of your day planning and prioritizing tomorrow so that when you wake you will be refreshed and the plan will be on your mind. You will be more likely to implement (there’s our word of the year again) your plan! Let’s organize!
  • He also ends the day journaling in a manner that he calls “reflect and Project.” He reflects on his day and how he felt about his day and projects to tomorrow his visions and dreams and plans. He also sends an “end of the day report” to his team so they know what he’s done and what needs to be done next!
I’m going to try it!
How about you?
  • Alex says, “You should never be reactive, you should always be proactive!” When an unplanned call or request comes in, he doesn’t answer it unless it’s critical. He puts it into a category he calls “inbound” and attends to it later.  He only looks through his emails on Mondays and Thursdays! His coaching clients know that that’s when he’s going to look through his email and they’ve gotten used to it! He is available to them daily in the Facebook Group! Let’s organize!
  • He plans his year. He then reverse engineers that year to plan his first 90 days. He looks at that 90 day plan, then plans his first month. He then plans week number one of that month and makes lists for that week categorized by the day of the week. Once that’s done, he doesn’t spend much time looking at the plan for the year or the plan for the quarter. He focuses mostly on the plan for that month, that particular week, and then buckles down to the tasks for the day at hand. In this way Alex feels he doesn’t waste as much time as he used to “replanning.” This one really hit home for me! I can spend so much time reviewing my plans and tasks on my to do list, that I have a hard time buckling down to the “most important things!”
How about you? What works for you? What new ideas will you implement from Alex’s way! Let’s organize!
If you aren’t a NACWE Fan, please join us at https://www.facebook.com/NACWE/for daily inspiration and weekly education!
If you ARE a NACWE Fan, I hope you’re following along with our free training
planner
Members-You are what makes our world go ’round!
I can’t imagine a day without you!
Many Blessings,
Karen
What is an Entrepreneur? 

What is an Entrepreneur? 

What is an Entrepreneur? 

The common association for entrepreneurs today is the popular show Shark Tank. This is not a bad representation of an entrepreneur. It is quite an accurate depiction of someone who has been in business for themselves for a while. However, if this is our only understanding of what an entrepreneur is and does, it could be overwhelming for someone just starting out.

And if you have not been faithful in that which is another’s, who will give you that which is your own?
Luke 16:12

What is an Entrepreneur? A Definition

One of the most basic definitions an entrepreneur is, “A person who organizes and operates a business or businesses, taking on greater than normal financial risks to do so.” So, technically, that babysitting business you started in your teens or that lemonade stand you had as a kid launched you on your entrepreneurial journey.

Entrepreneurs are adventurers and leaders. They are risk takers and idea creators. They see the grand picture and the minute details. Entrepreneurs are the “one-man-band” of the business world. They wear a lot of hats, especially when starting out.

Christian entrepreneurs purpose to use all their natural God-given gifts and abilities to the fullest possible intention. They practice faithfulness of the gifts and talents gracefully bestowed upon them. It is in this practice of faithfulness where they are given even more to steward.

 

What is an Entrepreneur? A Practical Definition

It doesn’t matter if you are just starting out or you have been in business for a while and you are looking to build, scale, or diversify. It helps to understand that a small business entrepreneur involves more than just having a great idea for a business or a desire to make money.

You are a leader. It is essential to understand you must motivate yourself and others to believe in your idea, business, or product. Leaders are often inspirational and relational. They engender trust. As a leader, you envision the big picture and plan the long-range goals.

You are also a manager. Managers must understand the technical and financial ins and outs of the business. You concentrate on the details of how to make the big picture happen and the short-term action steps to get you there.

Entrepreneurs are leaders and managers—not always in balanced proportions, but constantly switching between roles as needed to grow a business.

 

 

 

What is an Entrepreneur? Entrepreneurship Is a Lifestyle

Anyone who has ever started or helped start a business will tell you that being an entrepreneur will force you to grow personally. You will have to face your weaknesses and shortcomings. You will have to attack your fears and doubts. You will not be able to avoid thought patterns which keep you small. All successful entrepreneurs have been stretched through this process of growth.

As a Christian on this path, you can take comfort in the fact God does want you to grow, and when you are weak, He is strong.

But He said to me, “My grace is sufficient for you, for My power is made perfect in weakness.” Therefore, I will boast all the more gladly of my weaknesses, so that the power of Christ may rest upon me.
2 Corinthians 12:9

It is just the same in our Christian walk: we will not reach perfection. The same goes for building your business as an entrepreneur. We must strive for excellence with the strength of Christ.

Being an entrepreneur means committing to a God-given vision and sticking to it with faith and hope. It is not an easy choice, but it is worth the learning and growing that comes with it.

Let’s grow together!

 

In Him,

In Business,

Karen Lindwall-Bourg

“Achieve Levels of Success Worth Celebrating”

NACWE is an amazing place in which to find community, collaboration, and the creativity to stick to it! Join us today!
Book Review: A Company of Owners

Book Review: A Company of Owners

Book Review of

A Company of Owners: Maximizing Employee Engagement -Daren Martin

By

Karen Lindwall-Bourg

 

I love this book! It is small, colorful – every page has some color on it and every page design seems different; and I love how quickly Daren Martin gets right to the point in a concise and creative manner. I always thought culture just happened. Now I know that I actively and purposefully create it! And in my organization(s), that’s just what this entrepreneur is going to do!

J.C. Penney said, “I will have no man work for me who has not the capacity to become a partner.”

“Owners” versus employees: Author Daren Martin begins by explaining that you must hire the right people – high-performing, empowered, “owners” as opposed to employees, who are willing to pick up a wad of paper in the hallway – and the company culture should reinforce engagement and produce an owner mentality. Do you work with owners or employees? My Virtual Assistant asked if she could spruce up a Facebook cover for me! She cares what I look like; she’s an “owner” and a keeper!

Communicate clear vision and direction through inspiring stories: Author and thought leader Blake Leath said instead of working hard to get members more engaged, you should focus on developing a company culture that engages people already and taps into their desire to succeed. Company culture begins with clear, meaningful and attainable vision and clear direction through inspiring stories that is understood by everyone throughout the company. I’m a Narrative Therapist at heart – I LOVE stories! What stories can you tell of your company culture and your vision for a successful future? Has your team ever heard your stories?

Companies need a mantra, not a mission: A mission statement is a bunch of management words on the wall that don’t tend to drive action. A mantra directs actual behavior – tells you how to act, what to do, what to make a priority, and more! For example, the Ritz Carlton mantra is “We are ladies and gentlemen serving ladies and gentlemen.” Review your mission, vision & values. What is your company’s mantra?

How are your team members viewed? Ownership cultures value and reward performers, outliers, and visionaries. You are on the same team with a common goal, and the result is collaboration from one area to the next around very important goals. Don’t forget to PLAY! Southwest Airlines’ philosophy is “People rarely succeed at anything unless they are having fun doing it.” The best work places are full of life and energy. At your company, do you act more like a dysfunctional family or a high-performing team? How can you add fun to the team?

Jim Collins said “get the right people on the bus.” The real secret to a successful business is people, people, people. You must start with the right people. Michael Jackson was wrong! One bad apple can spoil the whole bunch. Manage up or manage out. Ask yourself… Of the people on my team, would I hire them again? If the answer is no, either manage them up or manage them out!

Keep the right people: Colin Powell said, “Leaders are made, not born.” Create a work environment where people want to succeed often, and provide an enriching learning and growing environment. These are incentives! Anonymous quote, “If you think hiring professionals is expensive, try hiring amateurs!” What are you doing to actively create leaders in your company and what could you be doing? How do you make your environment one of more learning and growing?

Be a manager who believes in and leads owners: What a manager thinks about workers directly impacts the results they receive. Bob Conklin said, “If human beings are perceived as potentials rather than problems, as possessing strength instead of weaknesses, as unlimited rather than dull and unresponsive, then they thrive and grow to their capabilities.” Max DuPree said, “The first responsibility of the leader is to define reality. The last is to say thank you. In between, the leader is a servant.” To create an owner culture, managers should regularly ask – What do you need to be even more efficient in your job? What is getting in the way? What would you change if you were in charge? Then how do you creatively say “thank you” to all you work with?

Collaborate! Be an influencer who leads and inspires people and does the right thing because it is the best thing to do. Companies that succeed foster collaboration cultures – they pick the right people, train them well, and then let them make decisions – they empower them. To truly empower you must give people the authority, opportunity, and encouragement to make decisions in all areas. Chinese proverb, “Tell me and I will forget. Show me and I may remember. Involve me and I will understand.” My Virtual Assistant recently said, “You need to trust me!” I let go; I said, “OKAY!” And instead of being stressed, I finally felt relieved!

Be an owner … and lead others to do the same: Alan Kay said, “The best way to predict the future is to create it.” Owners have a psychological stake in the success of the company that drives their daily behavior. They treat the company as if it were their own. They take losses personally, celebrate successes as if they were their own, and have an enterprise mentality. Owners are priceless and establish themselves as indispensable contributors. Owners get things done. They encourage along the journey. How can you change as an owner and how can you invite your team to be more owners than employees? Speaking of collaboration – ask them what they think!

 

Owners bring a plan with their idea. They give others something to say “yes” to! It’s easier to say yes to a plan than to an idea.

The 9 fundamental characteristics at the core of every owner:

  • They analyze and turn data into meaningful information.
  • They initiate-they grab the ball and advance it down the field. They asked for what they need and share their ideas while taking responsibility for them. They deliver formulated strategies for making the goal a reality.
  • They are strategic thinkers who use their gifts to further the company and its initiatives by thinking creatively and pursuing opportunities and addressing problems.
  • They are forward thinkers who learn from the past but are always facing forward. They always look around the corner to see what is coming next so they can be ahead of the curve.
  • They are connectors who understand their colleagues and supervisors and those under their care as vital resources and relationships.
  • They are learners who always want to improve – they are consummate readers.
  • They are accountable and take responsibility for everything in their world all the time.
  • They are empowered and push through for taking a moment to reflect and invite input from others.
  • They empower themselves and others.

 

“Build your team. Then, build your team!” – Daren Martin

 

What are your take-aways – first steps toward building a company of owners!?

  1. ____________________________________________________________________________
  2. ____________________________________________________________________________
  3. ____________________________________________________________________________

Karen Lindwall-Bourg

“Achieve Levels of Success Worth Celebrating”

The Naked Entrepreneur 

The Naked Entrepreneur 

The Naked Entrepreneur

In the movie Dances with Wolves, Lt. John Dunbar arrives at his post on the American frontier ready to work diligently, only to find it abandoned with no explanation.

He sets up camp and encounters his first Sioux Indians, who come upon him while he’s bathing in the stream (totally exposed, totally unprepared). Sioux children try (unsuccessfully) to steal his horse, Sioux warriors try (unsuccessfully) to steal his horse—he has a really smart horse!—and he tries (unsuccessfully) to defend himself and ends up with a concussion.

In Chapter 5: The Naked Soldier, about 50 minutes into the movie, we see him cleaning his uniform and polishing his brass and his boots, preparing to take action.

Dunbar writes in his journal, “I realize now that I have been wrong. All this time I have been waiting. Waiting for what? For someone to find me? For Indians to take my horse? To see a buffalo? Since I have arrived at this post, I have been walking on eggs. It has become a bad habit and I am sick of it. Tomorrow morning, I will ride out to the Indians. I do not know the outcome or the wisdom of this thinking, but I have become a target and a target makes a poor impression. I am through waiting.”

 

Well, fellow entrepreneur, let’s truthfully and boldly answer some of the same questions:

What are you waiting for? _____________________________________________________________
_________________________________________________________________________________

For clients/customers to find you?  For someone to take over and do the work for you?  To see if your strategy will work for someone else?

In what ways are you “walking on egg [shells]”?  ___________________________________________
________________________________________________________________________________

Are you waiting to write that blog/newsletter, pick up the phone, meet someone for coffee, or tell someone about your services and products?

What bad habits have you established?  _________________________________________________
________________________________________________________________________________

Are you neglecting to schedule your work day/power hour? Are you doing everything else first, leaving your business for the last part of your day?

What are you sick of?  ______________________________________________________________
________________________________________________________________________________

Attitudes? Actions?

 

I am through waiting! My 50 minutes are up! How about you?

 

What will you do “tomorrow morning” or right now?  ______________________________________
_______________________________________________________________________________

Without knowing “the outcome or the wisdom of this thinking,” how will you change your waiting, ways, habits, or sickness?

 

Take action—do one next right thing— and then tell us what it is and encourage another innovator to follow suit!

Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward. You are serving the Lord Christ.”  Colossians 3:23-24 (See also, Ephesians 6:7; Proverbs 16:3)

“It was character that got us out of bed, commitment that moved us in to action, and discipline that enabled us to follow through.” —Zig Ziglar

 

Karen Lindwall-Bourg

“Achieve Levels of Success Worth Celebrating”